The Four Competencies Leaders Need to Navigate Conflict

Research conducted by the Morton Deutsch International Center for Cooperation and Conflict Resolution at Columbia University helped to create a set of principles that will help leaders navigate some vexing situations.

Marketing 101: GTM strategy

A GTM strategy is a Go-To-Market strategy. It's a plan for how a company will bring a product or service to customers and achieve adoption and revenue.

Think of it as the roadmap that answers: Who are we selling to, what are we offering, how will we reach them, and why will they buy from us instead of someone else?

Example

Imagine you're launching a new AI note-taking app.

• Target customer: College students and professionals.
• Problem: Taking and organizing notes is time-consuming.
• Value proposition: AI automatically summarizes lectures and meetings.
• Pricing: Free plan + $10/month premium.
• Marketing: TikTok videos, YouTube creators, SEO, and campus ambassadors.
• Sales: Self-service through the website and app stores.
• Success metrics: 50,000 signups in 3 months, 10% paid conversion, customer acquisition cost under $20.

Why companies care about GTM

A good GTM strategy helps answer:

• Which customers should we target first?
• Which marketing channels should we invest in?
• How should the sales team approach prospects?
• How should the product be positioned against competitors?
• How can we grow efficiently?

Without a GTM strategy, companies often spend money on marketing and sales without a clear plan, leading to poor adoption.

Tom and Jerry: The Theory of Happiness

A courtesan's love by Aparna Ganguly

Breath upon Breath

A poem turned into song ...

 

Hope you enjoy!

গাছ বাবা

 দিশারী পাব্লিক লাইব্রেরির সাহিত্য সংকলন "ধ্বনি"তে প্রকাশিত ছোট গল্প " গাছ বাবা " অডিও রূপে প্রকাশ করলাম আমার নতুন চ্যানেলে 

কেমন লাগলো মতামত জানাবেন ...

Daddy’s shoes 👞

 

As a kid, I loved wearing Dad’s tan Oxford boots that were part of his Indian Police Service uniform and walking around the front verandah, where the shoe rack lived—outside shoes are not allowed indoors in my culture.

Growing up, I’ve realized it is not easy to be a father.

Those boots weren’t just leather and polish every day. They were long hours, quiet authority, and the weight of decisions he carried home without words. They were standing straight even when tired, choosing duty over comfort, and love expressed more through presence than praise.

Back then, I only felt their heaviness on my feet.

Now I understand the heaviness he carried every day—so I could walk freely, pretending to be him, not knowing how much of him was already walking ahead of me.