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Monday, June 04, 2012

Yogurt Wars

Greek yogurt is now a billion-dollar industry in the US, and has experienced an accelerated market growth in recent years. Once a specialty item, it is now a staple in most supermarket aisles. Strained and hence creamier, Greek yogurt is a healthier alternative to ice-creams and other desserts. Also, it serves as a low fat alternative to sour cream and mayo as sandwich spread. I am addicted, and I guess so are many others.

What are the driving factors of its popularity?

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