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Thursday, June 12, 2014

Trade show 101

  1. Prepare your pitch, but make it more conversational. Ask questions. Get to know your potential clients.
  2. Get a business card scanner app. You don't want to be buried in information and lose contacts. It is also easier to connect on LinkedIn later.
  3. Have an appointment schedule if you are also setting up meetings with people from other departments.
  4. Have your devices handy, but don't forget old pen and paper. Quick Notes is not as quick as quick notes.
  5. Ask advice from someone who has done it before. They always have something valuable to add.
  6. Don't forget your camera.
  7. Never, never, never wear heels.

How can you tell a noob from an expert in a trade show? Look at the shoes. More comfortable they look, more experienced they are.  They don't need to walk for years to reach the restroom and miss a prospect in the process.

Good luck.