A significant part of my job entails promoting my company at industry events. We all need a checklist to make sure all areas are covered. Here is something you might find handy while planning for the success of your event.
📍 Before the Conference
- Social Media Teasers: Announce your presence, booth number, and special events (e.g. demos, giveaways) on LinkedIn, Twitter/X, Instagram, etc.
- Email Campaigns: Send out emails to clients, prospects, and newsletter subscribers inviting them to meet you at the conference.
- Schedule Meetings in Advance: Reach out to key people attending and pre-book meetings to make the most of your time.
🧲 At the Conference – On the Floor
- Engaging Booth Design: Eye-catching visuals, interactive displays, and a clear message about what you offer are essential.
- Live Demos or Product Showcases: Show your product in action to draw a crowd.
- Swag That Doesn’t Suck: Offer branded merch people actually want (think portable chargers, quality notebooks, quirky socks, etc.).
- Gamify It: Use games, contests, or raffles to engage attendees and collect leads. Spin wheels, scavenger hunts, or mini-challenges work well.
- Photo Ops or AR Filters: Set up a branded photo booth or offer fun filters for attendees to use and post.
💬 Content & Conversations
- Speaking Engagements: Secure a panel, keynote, or workshop spot if possible. This boosts credibility and draws traffic.
- Branded Collateral: Make sure brochures, business cards, and QR codes are sharp, informative, and easy to scan or carry.
- Storytelling Staff: Train your team to tell the company’s story in a compelling, concise way – beyond just the sales pitch.
🔁 Post-Conference Follow-up
- Thank You Emails + Extras: Send personalized follow-ups with bonus content (e.g. whitepapers, special offers).
- Social Recap: Post a highlights reel, tag people you met, and share insights or wins from the event.
- Retargeting Ads: Use email lists or QR scan data to retarget attendees with relevant ads and offers.
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