Yahoo! My laptop is back from ICU. Now I can post what I had promised to. About quality and its importance in our everyday life.
When we talk about several management principles to improve quality, we feel intimidated because we forget that we judge "quality" subconsciously most of the times, even in mundane day-to-day experiences. For example, recently I had to courier a few documents overseas. Though I had the tracking number to keep note of the progress of the shipment, I was pleasantly surprised to get a call from concerned courier service provider notifying me the receipt of the papers and the name of the person concerned who had received the same. It was just one way of
customer retention. Keeping track of the shipments of even walk-in customers.
Another incident happened when my friend wanted to buy a sunscreen lotion for herself. The product knowledge of the guy at the store was astounding and she felt spoilt for choice. When she asked for my opinion I suggested she took something which suited her skin type in stead of anything that caught her fancy. In fact, that chap convinced me to get a sunscreen with matte effect, when I already had one with a cream base.
Now, one thing that goes a long way to improve quality is innovation.
Here’s
something I’d like to share.
Since I love drawing parallelisms, I’d like to say we can bring quality in our lives with just a little effort everyday. They say dreams don't come true, goals do. And it is all manageable when you write it down. So here are a few from my list of goals. I have tried to make them as numerical as possible.
1. I want to be an MBA graduate in 3 years' time with course titles- Marketing Communications , Business to Business Marketing, Computer Assisted Market Analysis and Planning, and Internet Marketing
2. I want to script at least one more book before I am 30.
3. I want to have a start-up in the next 10-15 years.In fact I have started with my domain name and server space, I need a web developer.
4. I want to complete M-3 level of degree in German.
5. I want to weigh 58 kg and wear my hair another 15 cm longer.
Got crazier ideas, but these were the saner ones.
Till next time,
Keep dreaming.