It's a beautiful world

It was one of my favorite ads while I was at school, and till date it has remained one of the best I had ever watched.
For those who don't know yet, I have a secret fancy for advertisement.

From billboards to bumper stickers, from pages of a magazine to shopping bags and slogans on T-shirts, I absolutely drool over anything that convinces me that I'd have given my right arm to dream up something like that.

One of the most endearing commercials in Indian advertising is certainly the Hutch ad where the pug ( Chika) follows the boy (Jairam ) faithfully around...

Danny Pope ( the cinematographer) feels blessed to have been able to take natural shots. I believe it takes more than just "luck" to be able to make something like that ( I can confess I shifted my loyalty from Airtel to Hutch after that and it has been my service provider ever since)

I was recruited for an advertising agency last year -oh make a year before that now now :P( see 13th Sept,2005 entry, I had the interview at Gurgaon) but I couldn't join it immediately owing to some personal reasons. I regretted it.
The interviewer had told me one thing I'll always remember -
".. whether you are writing taglines to convince people to donate something as important as body organs like eyes or selling something as mundane as toothpicks- you have to have conviction, if you believe yourself what you are telling others, others will believe you."

There was a test I had taken and the taglines I had come up with were some of my best creative efforts. It was worth it, they wanted to take me...but as I said, joining immediately was out of question, and in the meantime I was offered a more comfortable (read:better pay), less challenging job within just a stone's throw from the place I reside in.. so it practically slipped out of my mind.

What with this new vigour of applying for the B-schools, or a disease that manifests in me and has an occasional outburst, I still stare at the Oglivy office in Okhla Industrial Estate :)

Thank God I have something to look forward to in life.

As I always say..

"It's the possibilty of a dream come true that makes life so interesting"